We did not stumble into this life. We designed it.

 

Blueprint by JK is a lifestyle brand built by two people who know what it means to design a life from scratch. We are Janessa and Kolby Kimball, and everything we share here comes from the life we are actually living, not the one that looks good on a grid. Janessa spent years in education and operations, learning how systems and intentional structure change outcomes. Kolby spent years in ecommerce, learning how to build brands that people actually connect with. When we found each other, we started building something together that neither of us could have built alone.

In 2025, the month before our son Logan was born, we acquired the JennaKate brand and took a bet on ourselves. We loaded a moving truck, drove to northern Utah, made two trips, and unloaded years of inventory into storage units in South Jordan while preparing to become parents. It was chaotic and overwhelming and exactly the kind of thing we would do. Because we are people who move toward the life we want rather than wait for conditions to be perfect.

Blueprint by JK exists because we believe the way you structure your days, your home, and your relationships is not a small thing. It is everything. The JennaKate product line lives inside this brand as a physical expression of that belief, and we are growing it into something wider, a full collection of tools designed for the way you actually live. Planners, journals, meal planning products, home organization, and more. All of it rooted in the same idea: that an intentional life does not happen by accident. You have to build it.

We are showing up here as ourselves. You will see our home, our routines, our son, our honest take on what works and what does not. We are not trying to show you a perfect life. We are trying to show you a deliberate one. If that resonates with you, you are in the right place.